What is your Brands' Tone of Voice? | Font & Swatch
What is your brands' Tone of Voice

What is your Brands’ Tone of Voice?

We all have our own personality, so should your brand and it should reflect the value your business transfers.

If you want your audience to engage with your Brand, you need to have a clear and consistent Tone.

Tone of voice is how the character of your brand comes through visually, in copy and in your actions. It is the way you communicate your brand and the impression it makes on everyone who reads or hears it.

Tone of Voice branding includes all the communication you use in your business, from the colours, fonts & language, shades and imagery to its personality. All the content you produce should be communicated in the same tone of voice – this is because, when your tone is consistent, your audience recognises your brand and is able to identify with the messaging and value it is communicating. 

Too often we see brands on digital media, view websites or are handed collateral that lack a clear tone of voice or simply look tired and boring. Having a clearly defined tone of voice deeply roots a customer’s perception of your brand and therefore they are significantly more likely to prefer your brand over your competitors.

If you want your audience to engage with your Brand, you need to have a clear and consistent Tone of Voice.  At Font & Swatch we visualise your tone to create a voice that reflects your brand personality.

If you would like to know more, listen to our Podcast on the lack of tone or personality present in Professional Services brands.

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