Did you know that Futura Font was the first font on the moon? Yes – it was chosen for the plaque commemorating the Apollo 11 Moon Landing in 1969.
Futura Font forgoes unnecessary clutter and ornamentation to focus on simplicity and functionality, securing its reputation for modern appeal. It is a timeless font born in 1927 that keeps getting more refined as it ages – just like a school friend or fine wine.
Futura Font represents ambitious ideas which break from tradition and offer the world something progressive and exciting. Hence why it is used in clean, forward-thinking brands such as Alfa Romeo, Calvin Klein, Cisco, Dolce & Gabbana and Louis Vuitton.
A timeless font with modern appeal, Futura Font’s tidy, softer curves and contemporary appearance encourages the eye to read the text. This hundred year old font’s versatility continues to stand the test of time.
But if you can’t bring yourself to use an age old font, there is an alternative, use Poppins, which draws inspiration from Futura Font. Or, if you need help in deciding which font best suits your brand and style, our team at Font & Swatch are here to help.