How to Make Digital Media More Effective – Are You using Video?
By 2022, it is forecast that 80% of web traffic will be video related. Video is proven to keep you audience on your page for longer, can lead to more intent to buy and creates greater engagement.
Whilst it is difficult to make every post a video, it does need to form part of your digital media strategy and it needs to be on brand. Video is also versatile in its application, it is not longer restricted to 60 seconds commercials. Today you can do brand story’s, back stories, explainer videos, how to’s, brand awareness and feature video’s to name but a few.
Video lengths are also evolving to match the advertising windows of the major digital platforms, with 15 second and 30 second content increasing in popularity. Video is also becoming more cost effective and accessible to produce.
So if you haven’t been using video as part of your digital media strategy then you are definitely missing an opportunity to activate and engage your audience.
Click on this link to hear the 4Marketers discuss the essential aspects of using video in your social media strategy
