Does your brand element connect your audience to your brand? Is it instantly recognisable for its connection to your business and does it enhance your brand recognition?
Visual brand elements are often used in branding as part of a logo, adding character and distinction. If designed well, brand elements create incredible brand value by being memorable. These unique elements are interwoven into the brand’s very fabric and are inspired by the company’s history, values, service or product.
The most successful brand elements are key to developing a brands personality and expressing their tone of voice. When created and used correctly, they can become an instantly recognisable focal point for the brand, increasing audience engagement, brand recollection and providing a connection to the value proposition for employees and customers alike.
Brilliant examples of brand elements include Apple’s Apple, the Adidas Three Stripe and the Nike Swoosh.
What is your favourite branding element?
