Welcome to Digital Lavender, forecast to be the Colour of the Year 2023 by Coloro, WGSN and Pantone.
Digital Lavender already has something of an online presence, which they expect to manifest into to the physical world over the next 12 months. Digital Lavender taps into existing trends that see increased interest in serene hues. Joanne Thomas of Coloro described Digital Lavender:
“as reflecting what we are all after in our lives, solace and comfort inhabiting the virtual space. It signifies the stability, serenity and digital escapism that so many of us have built into our recuperative rituals to protect and improve our mental health in challenging times”.
Digital Lavender extends the blurring of lines between the virtual and physical worlds, increasingly merging the two realities. Digital Lavender is gender-inclusive, while the soft and subtle tints bring point to feminine self-care.
After so much turmoil in recent years, the desire for serenity and calm is anticipated to favour Digital Lavender’s neutral tone that will be readily accepted by all generations and celebrated by Generation Z.
If you would like to read more on the blurring of the virtual and physical worlds into the metaverse and how colour will traverse this new reality, we have provided a link to Pantone’s new collaboration with SLABS here
