There will always be certain times of the year when website traffic drops, enquiries slow down and sales fluctuate.
We all know about this, right? During these periods, it’s even more crucial for your brand to make an impression, attract attention and encourage action from customers. But How?
What should you do to reinvigorate interest and reconnect better with audiences?
“The answer might not be as complicated as it seems, and it’s ideal for even small to medium-sized Australian businesses: that is, Seasonal Advertising Campaigns.”
So, what are Seasonal Advertising Campaigns?
A seasonal advertising campaign enables you to creatively promote your products and services around a specific theme, date, event or time frame. Brand advertising campaigns are a specific form of marketing that allows your brand to stand out in a creative and compelling way.
To help you understand this more, let’s explore the idea of seasonal advertising campaigns and the ways you can use this marketing technique to place your brand squarely in the limelight for all the right reasons.
First, let’s discuss the importance of creative seasonal ad campaigns.
Do you remember Coca-Cola’s Share a Coke campaign?
It’s likely they almost come straight to mind or at least you have a lasting memory. Why? Because that’s the point.
How about Metro Train’s Dumb Ways to Die?
These Seasonal Ad Campaigns are designed to cut through, create a powerful connection and make a strong impression on people.
What about Old Spice’s The Man Your Man Could Smell Like?
These are powerful examples of creative advertising campaigns that people love and engage with. We sure have fond memories associated with these brands!
“Creative Seasonal Advertising Campaigns are highly memorable concepts that innovatively share your brand’s positioning and provide a fresh angle to promote your products and services. It’s almost like the brand novelty is irresistible.“
These creative advertising campaigns optimise marketing awareness and conversions by illuminating your brand to be seen and remembered.
What makes creative advertising campaigns different from performance advertising?
Now, this is something you are probably familiar with.
From Google Ads (eg: pay-per-click) to LinkedIn Ads (eg: cost-per-acquisition) and Facebook Ads (eg: pay-per-impression), digital performance advertising has become the default option of marketers today.
That’s because these performance advertising types are easy to launch and run. However, the platforms hosting them (like Facebook and LinkedIn) have become highly saturated and highly restrictive. Now that these digital ads are everywhere – to the point that audiences are starting to avoid them – it has also become more challenging to cut through the clutter of ad noise.
“Why do you think people pay a premium for the chance to remove and skip ads?“
Fortunately, you can still rely on creative advertising campaigns (or seasonal brand advertising campaigns) to keep your brand in front of your target customers.
The goal of creative advertising campaigns is to reinvigorate interest and build brand favourability by encouraging people to feel or think something new about your brand.
“So, while performance advertising focuses on prompting people to pay attention to the things they already know, creative advertising campaigns are all about a new marketing angle to pique people’s curiosity and leave a favourable new memory.“
Why should you add creative advertising campaigns to your marketing mix?
Creative advertising campaigns add variety to your marketing, allowing you to show your brand’s true colours and distinctive personality. These brand ad campaigns also breathe new life into your brand, so you don’t become stale or stagnant.
Unlike digital ads which often feel forced, creative advertising campaigns drive traffic because they give your customers something fresh to talk about.
More than being a numbers game, you can rely on creative advertising campaigns to better connect you with audiences. It’s the best way to change your engagement without actually changing your brand.
At Font & Swatch, we are experts in crafting advertising campaign concepts that you can then roll out across your marketing channels to revive your brand. And we’re quite proud of the work we do in this space.
Now, let’s talk more about seasonal advertising campaigns and the ways your brand can use them to go beyond conventional and boring advertisements – something to spice up your brand and draw your customers in.
Seasonal advertising campaigns: what are they and how do they work?
Seasonal advertising campaigns are basically temporary promotional concepts with a unique marketing theme to refresh your brand for a particular period, such as over Summer or Winter, or perhaps around an event, occasion or date.
These seasonal advertising campaigns provide a new angle and creative initiative to your usual marketing- but they must still be consistent, clear and aligned with your overarching brand guidelines.
To launch seasonal advertising campaigns and connect with your audiences, you begin by designing the following around a periodic theme:
- a fresh new brand message
- or an on-brand but variation to design,
- then rolling it out across multiple channels.
With seasonal advertising campaigns, you can create more excitement around your products, services, and your brand as a whole – as a bonus: they’re always fun to conceptualise and execute.
So, when is the best time to launch seasonal advertising campaigns?
Your brand can use any time frame to launch a creative brand advert, especially if you’re objective is to nurture more interest and drive more sales for the business.
By moulding seasonal advertising campaigns around a specific period, you can give your audiences more context, as well as an exciting reason to engage with your brand
This is why it’s best practice to time brand advertising campaigns around seasons, specific periods or holidays such as:
- Valentine’s Day
- Pride Month
- Black Friday
- Cyber Monday
- Spring
- New Year
Just look at these examples:
Starbucks Seasonal Drinks Campaign
Starbucks’ Christmas-themed campaign captures the excitement of holiday festivities whilst remaining on-brand. As this campaign was only available for a limited time, Starbucks successfully urged consumers to buy by triggering their fear of missing out (FOMO).
At Font & Swatch, we ensure your seasonal advertising campaign perfectly complements your central brand message to draw renewed attention and raise more awareness.
Coca-Cola’s Summer Ad Campaign
Coca-Cola often releases seasonal advertising promotions by changing up the packaging of its products to match the theme of its current campaign. During the past couple of years, their seasonal campaigns have been generally well-received.
As a reliable branding agency, you can always trust Font & Swatch to help you with all your seasonal advertising needs – from design and messaging to all kinds of marketing creative formats.
Louis Vuitton Seasonal Campaigns
Notable fashion brands like Louis Vuitton also consistently launch seasonal campaigns to consistently win their audiences’ hearts over and over.
Fortunately, this is what we do best.
Our team specialises in bringing your campaign’s message to life through carefully crafted visual design and words that capture the uniqueness of your brand.
You can also organise seasonal campaigns for:
- an industry event
- product launch
- company anniversary
- milestone celebration
Seasonal advertising campaigns enable you to become remarkable in the eyes of your target customers.
You may be thinking “But these are all large, global brands, will seasonal ads work for small and medium-sized businesses too? Of course”
Of course!
Seasonal Ad Campaigns are not just for large business
These creative ideas are also perfect for SMEs and several businesses out there are having a lot of success with these campaigns.
At Font & Swatch, we know that it doesn’t take a national TV ad to roll out a successful seasonal advertising campaign. It could be as simple as reinvigorating your brand’s social media presence to change the trajectory of your business and get more traction
Just think of seasonal ads as a way to change your engagement without changing your brand – it can work for businesses of all shapes and sizes.
Whether you’re a corporate business, a growing medium-sized organisation or a small company, it’s crucial for your brand to be seen, heard and remembered by the people who matter the most.
Seasonal advertising campaigns offer a creative way to market your brand and emphasise the value you provide, even if you’re not a large organisation.
With seasonal advertising campaigns, you can obtain these benefits and experience excellent results for your business:
Seasonal advertising campaigns amplify brand awareness and relevance
To make a lasting impact amidst the noise, you need to consistently amplify your brand’s appeal. With seasonal advertising campaigns, you can attract more customers by creating compelling impressions and highlighting how exciting your brand can be.
Seasonal advertising campaigns help differentiate your brand
Almost every business today seems to rely on performance ads. Fortunately, you can take a different route and use seasonal advertising to set your brand apart.
At Font & Swatch, we produce unique advertising campaign concepts and designs so that you can engage audiences, position your products well and make your brand unforgettably recognisable.
Seasonal advertising can boost your social media presence
By using seasonal advertising campaigns on your socials, you can get more traction – especially if you’re in a challenging market with your audiences moving in a new direction.
At Font & Swatch, we can help you with seasonal advertising strategies that will invigorate your brand and supercharge your social media game.
Improve audience targeting
Seasonal advertising helps you target your specific audiences based on their key demographics, buying behaviour and interest. This allows your brand to reach more people in multiple locations, generate more leads and gain more conversions – all through one creative ad campaign.
Seasonal advertising campaigns help you create customer loyalty
Seasonal advertising campaigns give you the opportunity to showcase not just your creativity but your commitment to evolving as well.
With seasonal advertising campaigns, you can communicate to audiences that you are always looking for exciting ways to keep them engaged and satisfied. Knowing this, people will pay more attention and give the loyalty that they feel your brand has earned.
Boost sales and revenue
Seasonal advertising campaigns trigger intrigue and nostalgia that greatly impact customer buying decisions.
Because they are consistent, well-targeted and effective in influencing your audience and meeting their needs, seasonal advertising campaigns can improve sales and revenue for your business.
Seasonal advertising campaigns drive a Return On Investment (ROI)
By tracking and assessing your creative brand campaigns, you will be able to identify the strategies that work best for your customers.
Understanding how your customers respond to your seasonal advertising campaigns will help you allocate your marketing resources better, allowing you to get the most out of your marketing investment.
How to create a seasonal advertising campaign for your brand
STEP ONE: The idea
As with any other marketing initiative, producing seasonal advertising campaigns begins with the ideation phase.
This is where you start to learn more about your audience, the upcoming season and your offerings to build a campaign that will grab attention and delight people, as well as drive results.
STEP TWO: Conceptualisation
The next step involves weaving all of these ideas together to develop a concept that will make a successful campaign.
To do this, you can pick a central theme, and then create messages, designs and pitches that match your brand and the season.
STEP THREE: Execution of the brand campaign
The brand ad concept can now be used across all of your platforms to drive more traffic, generate leads and boost sales.
You can apply the seasonal brand ad campaign across all channels, including:
- website design
- social media
- articles and blogs
- key opinion leader content
- ads (both digital and traditional)
- booklets and collateral
- presentations
- stands and event installations
- and more – the possibilities are endless!
Or to make things easier for you, you can just let our team at Font & Swatch create seasonal advertising campaigns that you can then roll out across all of your marketing and sales to renew your customers’ interest.
Our Seasonal Advertising Campaign Creation service brings your campaign’s message to life with carefully crafted visual design and words that encompass digital, video, experiential and social marketing – whatever will best work to grab your audience’s attention and make an impression.
We reinvigorate your brand to give your audience something new to engage (and fall in love) with!
Creative ad campaigns give you and your customers something new while still being within your brand guidelines.
We can come up with great, unifying advertising campaign concepts for your brand.
Seasonal advertising campaigns positively impact brands and promote them effectively. All we need is your brand guidelines and a brief, and then we’ll let our advertising imaginations do the rest.
As campaign ad designers and ad concept development specialists, we have years of experience working collaboratively alongside businesses of all shapes and sizes – and yours could be next! The goal is to highlight your brand’s personality and core values to get more customers to experience your brand. So, if you want to make an impact and promote a brand effectively, reach out to us and let’s discuss your needs.
How does Font & Swatch help your business?
To engage your customer and achieve business success today and tomorrow, you need ongoing creative advertising campaigns that create a lasting impact.
If you like what you see but calling isn’t your thing, send us an email, follow us on our socials or come and see us. See you soon!
To engage your customer and achieve business success today and tomorrow, you need ongoing creative advertising campaigns that create a lasting impact.
If you like what you see but calling isn’t your thing, send us an email, follow us on our socials or come and see us. See you soon!
mailto: create@fontandswatch.com
