Living boldly and fearlessly – Viva Magenta, Pantone Colour of the Year 2023 | Font & Swatch
Viva Magenta Pantone Colour of the Year 2023

Living boldly and fearlessly – Viva Magenta, Pantone Colour of the Year 2023

Pantone have announced Viva Magenta 18-750 as the Colour of the Year for 2023 and we couldn’t be more excited! Viva Magenta is a bold and energetic hue that demands attention and makes a fearless statement. In this blog, we’ll dive into the origins of this vibrant colour, its link between the Metaverse and the physical world, and how it can be applied in branding and social media tiles to attract attention.

The Origins of Viva Magenta – From the Cochineal Beetle to the Metaverse

Viva Magenta has its origins in the cochineal beetle, which produces carmine dye, one of the most precious, strongest, and brightest of the natural dye family. This organic connection to the original matter imbues Viva Magenta with a primordial signal of strength. The rich red tone of Viva Magenta is a result of the beetles’ pigment, and it’s a colour that has been used for centuries in various forms of art and design.

But Viva Magenta is not just about its historical origins. It’s also a colour that is perfectly suited for the modern world, particularly the Metaverse. In today’s digital age, the Metaverse has become a virtual realm where people connect, create, and express themselves. And Viva Magenta serves as a bridge between the physical and virtual worlds, symbolizing the blending of technology and humanity. This vibrant colour represents the courage to explore new frontiers, the audacity to break free from conventions, and the celebration of inclusivity and diversity.

The Emotional Response of Viva Magenta – Brave, Fearless, and Joyous

Viva Magenta is not your ordinary red, nor is it a colour for the faint-hearted or conservative. It’s a brave and fearless hue that exudes confidence and optimism. When you see Viva Magenta, you can’t help but feel energized and inspired. It’s a pulsating colour that promotes a joyous and optimistic celebration, urging you to live boldly and fearlessly. It’s a colour that sparks creativity, encourages self-expression, and invites you to break free from the mundane. This bold and fearless hue is unapologetically vibrant and audacious, making it a perfect choice for brands that want to make a statement and stand out from the crowd.

At Font & Swatch, we believe that Viva Magenta is a colour that resonates with the spirit of our times. It follows Very Peri (Pantone 3938) which started the journey out of the pandemic and away from pastel shades (such as WGSN’s Apricot Crush) to a more confident and vibrant red linking us between the physical and the virtual metaverse. Viva Magenta is a colour that reflects the changing landscape of the world, where innovation, disruption, and expression are highly valued. It’s a colour that speaks to the bold and adventurous spirit of modern marketing and branding, and we can’t wait to see how it will be embraced by businesses around the world.

Applications in Branding and Social Media – Stand Out and Make a Statement

As a branding agency, we see great potential for Viva Magenta in various applications, especially for tech disrupter brands that want to make a bold statement. This vibrant colour can be used in logo designs, packaging, website elements, and marketing materials to create a memorable and impactful brand identity. Viva Magenta’s energetic and attention-grabbing nature makes it a perfect choice for brands that want to capture the essence of innovation, creativity, and fearlessness.

Social media is another platform where Viva Magenta can truly shine. With its eye-catching and energetic hue, Viva Magenta is tailor-made for social media tiles that are designed to attract attention and engage with audiences. Brands can use Viva Magenta in their social media posts, stories, and ads to create a visually compelling presence that stands out in the crowded online space. Whether it’s a bold statement, a playful promotion, or an exciting announcement, Viva Magenta can help brands create a memorable and impactful social media presence that resonates with their target audience.

Pantone’s Perspective

As Pantone describes it, Viva Magenta is a colour that embodies pure joy and celebrates the spirit of inclusivity. According to Leatrice Eiseman, Executive Director of the Pantone Colour Institute, “Viva Magenta is an audacious colour that revels in its vibrant energy and embodies the essence of living life to the fullest. It’s a colour that dares us to be bold, to break free from conventions, and to embrace the limitless possibilities of the Metaverse.”

Pantone sees Viva Magenta as a colour that represents the convergence of the physical and virtual worlds, reflecting the evolving landscape of technology and human connection. It’s a colour that encourages self-expression and celebrates diversity, inviting individuals from all walks of life to join in the celebration of joy, creativity, and innovation.

Pantone also envisions Viva Magenta as a colour that sparks inspiration and ignites the imagination. It’s a colour that challenges traditional norms and encourages brands to think outside the box when it comes to their branding and marketing efforts. Pantone believes that Viva Magenta can help brands capture attention, create memorable experiences, and build meaningful connections with their audiences in the digital age.

Embrace the Boldness of Viva Magenta

Pantone’s Viva Magenta is a colour that embodies audacity, creativity, and joy. It’s a bold and fearless hue that represents the convergence of the physical and virtual worlds, and celebrates the spirit of inclusivity and self-expression. With its vibrant energy and eye-catching nature, Viva Magenta offers exciting opportunities for branding, marketing, and social media efforts, helping brands make a statement, stand out, and create memorable experiences for their audiences. At Font & Swatch, we believe that Viva Magenta is a colour worth embracing, as it represents the dynamic and ever-evolving landscape of the Metaverse, and invites us all to live life boldly and fearlessly.

Font and Swatch are a Branding Agency in Sydney and our passion is to find the perfect application of colour and font for your brand. Our passion defines, transforms and revitalises brands to capture attention and make an unforgettable impression.

We are a Branding Agency that partner with medium and large businesses to leverage the true power of their brand.  Our clients place a premium value on their brand and seek to emotionally connect with their audience.

Pantone provides a universal language of colour that enables colour-critical decisions through every stage of the workflow for brands and manufacturers. The Pantone Colour Institute™ forecasts global colour trends for the application and integration of colour as a strategic asset. Pantone is recognised around the world as a leading source of colour information through seasonal trend forecasts, custom colour development, and palette recommendations for product and corporate identity.

You can read more from Pantone on their colour of the Year, Viva Magenta by clicking on this link

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