Cherry Lacquer, Pantone colour 159-23-15, embodies a luxurious appeal, feeding into themes of resistance, rebellion, and radical escapism. This colour, with its seductive quality, taps into our deepest desires, taboos, and pleasures. It’s a narrative of empowerment and self-expression in an era defined by change and challenge. The collaboration between global trend forecasters WGSN and colour authority Coloro has highlighted Cherry Lacquer as a key colour for Autumn and Winter 2025-26, marking it an essential for brands aiming to create modern powerful identities.
The Depth of Cherry Lacquer: Engaging the Audience
Engaging an audience requires more than mere visual appeal; it demands emotional resonance. Cherry Lacquer’s deep, rich tones offer brands the opportunity to connect on a deeper level, embodying strength, resilience, and a touch of luxury. For Font & Swatch we believe this shade offers powerful sophistication, and a bold stance.
Perspectives of WGSN and Coloro: Acceleration & Urgency
The collaboration between WGSN and Coloro in identifying Cherry Lacquer as a key colour for A/W 25/26 is grounded in colour trend analysis. Their theme of ‘acceleration’ reflects a collective urgency in addressing the climate crisis and a need for reassurance through colour. According to Urangoo Samba, Head of Coloro at WGSN, the palette for the 25/26 season, including Cherry Lacquer, is designed to echo themes of urgency, repair, and reassurance. This choice of colours aims to inspire a movement towards restoration, whether by seeking guidance from the cosmos or finding solace within. It is the theme’s of repair and reassurance that are specifically invoked by Cherry Lacquer
Crafting Powerful Brand Identities with Cherry Lacquer
At Font & Swatch, we understand that brands need to be powerful; they need to dominate or disrupt their marketplace to stay relevant. Cherry Lacquer offers a palette that can achieve just that. Its richness and intensity make it an ideal choice for brands looking to make a statement, to stand out with a colour that speaks of confidence, depth, and a touch of rebellion.
In practical terms, Cherry Lacquer can be applied across various touch points, from logo design to product packaging, signalling boldness, luxury, and an edge of rebellion. It’s particularly effective in industries where a strong emotional connection is desired and the brand has an element of seduction or edginess in its personality. It will be a natural attractant to fashion, beauty, and luxury goods brands. By integrating Cherry Lacquer into a brand’s visual identity, companies can craft compelling narratives that seductively captivate and engage.
Final Thoughts
Utilising Cherry Lacquer in branding requires a balanced approach. Font & Swatch create brand identities that not only leverage the emotional and psychological aspects of colours like Cherry Lacquer but also address the technical challenges associated with its application. This ensures that the brand’s visual identity remains consistent, compelling, and deeply engaging across all touchpoints.
Cherry Lacquer emphasises the power of colour in branding. For medium-sized businesses looking to refine their brand identity or embark on a rebranding journey, embracing this luxurious and subversive hue could be a strategic move. Font & Swatch, with our expertise in creating powerful brands, are poised to guide businesses through this transformative process, ensuring that their brand not only captures attention but also resonates deeply with their target audience.
In the evolving narrative of brand strategy, where engagement, authenticity, and emotional resonance are key, Cherry Lacquer offers a vibrant chapter. It’s a colour that not only captures the zeitgeist but also offers a beacon for brands aiming to navigate the complexities of consumer engagement in these turbulent times.
If you enjoyed Cherry Lacquer, discover more:
Font & Swatch are a specialist Branding Agency based in Sydney. We are experts in Branding. We work with businesses to develop and implement effective branding strategies that drive demand and connect your brand to your target audience.
Every customer touchpoint with your brand should communicate personality, value and invoke the desired emotional response.
At Font & Swatch, we work to unlock the true power of your brand. We will make your brand remarkable.
