Do You Know Your Audience | Font & Swatch

Do You Know Your Audience

Branding is most powerful when it emotionally connects with your audience. While you want to be proud of it, the true value it offers is when your brand speaks to your ideal audience and positions you as desirable. Unfortunately, many companies make the mistake of branding for themselves or their perception of their audience however this leads to a disconnect and they’re not sure why.

When developing your branding, begin with who your customer is, their biggest challenge, how you solve it and the value you offer them. These core aspects of identity, need and value should be reflected in your brand design and the tone of voice your brand adopts.

At Font & Swatch, we develop your brand identity based on a foundation of research into your audience demographics, buying behaviours and value drivers. From there, we conceptualise a brand that earns results you’ll be proud of.

First Contact: 0452 447 409
Already a Client: 0403 262 636

Suite 4.04, 76 The Borough
76A Edinburgh Rd
Marrickville NSW 2044

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