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How Corporate Identity Development Services Work

Discover how our Corporate Identity Development Services work to shape purpose-driven success.

A clear Corporate Identity works as the compass for your enterprise, guiding internal teams and external stakeholders through a cohesive brand experience.

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Sunset Coral, WGSN trending colour of 2025

Sunset Coral speaks to broader cultural trends, including the growing importance of escapism and conscious hedonism. In challenging times, people seek moments of pleasure and joy as a form of self-care and resilience.

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Corporate Identity, Discover the Power of Purpose

Discover the power of a Corporate Identity in shaping purpose-driven success for your organisation with marketing experts Melotti Media and Font & Swatch.

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Kalnia Font of the Victorian era inspired fat face fonts

Designed by Freda Medrano with meticulous attention to detail, Kalnia Font is a versatile free Google font that family effortlessly blends tradition with modernity, offering designers a myriad of creative possibilities.

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Celestial Yellow, trending colour of 2024/25 exudes a captivating radiance that draws the eye and sparks curiosity.

In a world where consumers are inundated with choices, Celestial Yellow offers brands a unique opportunity to captivate and inspire, it can evoke emotions of calm and new beginnings that are both restorative and comforting. It projects positivity, energy and lightness of being

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Abril Fatface font, embrace the elegance of Abril Fatface' thin serifs and clean thick curves

Discover the timeless allure of Abril Fatface – a font rooted in 19th-century elegance with a modern twist. Uncover its historical significance, ideal brand matches, and how it transforms logos and marketing materials. Elevate your brand presence with the sophistication of Abril Fatface in our latest exploration of design and visual storytelling

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What companies have forgotten about Brand Guidelines

Discover the value of Brand Guidelines for brand clarity and consistency. Branding Experts Font and Swatch can help you with a Brand Guideline Document

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Your Brand Is A Living Entity

A brand refresh is a lot more than a simple makeover, it’s a strategic evolution.

Your brand should be looked at as a dynamic entity, not a static one.

Just as the times and the business landscape around you change, so too should your brand.

This is what a brand refresh achieves. It’s an opportunity to realign your brand’s identity with your business’s current goals, values, and market position.

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Neon Flare: A Radiant Burst of Collective Urgency

Dive into the future of design with our latest blog on Neon Flare – Pantone Colour 014-68-51! Uncover the secrets behind this transient neon, as we explore its kinetic energy and synthetic charm. Join us at Font & Swatch as we decode the emotion and purpose behind this trending colour. Ready to ignite your brand’s identity?

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Strengthen your business marketing now for the festive season

To truly make the most of the critical December, January, and February period, businesses need to get their marketing strategies in place well in advance.

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Pacifico Font is a free Google and Adobe typeface that effortlessly combines casual charm, carefree spirit, and a dash of surfing nostalgia.

Conceived by Vernon Adams in 2011 and later expanded in 2017, Pacifico Font takes us on a journey back to the sun-soaked beaches and free-spirited vibe of 1950s American surf culture. Its handcrafted brush script design mirrors the casualness, carefreeness, and playful atmosphere of that era.

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Every Business needs a Brand Purpose to establish a unique identity

Brand purpose refers to your business’ reason for being. Discover how it can help you establish a unique identity and emotional connection with your customers.

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Retro Blue, an offbeat, analogue colour with a warm and sentimental quality

Retro Blue evokes memories of a bygone era, when life seemed simpler, and joy was found in the most unexpected places

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A Marketing Plan keeps your brand in front of your audience

A marketing plan removes all guesswork in your marketing. Discover how it can help you achieve business goals, stand out amongst the competition and achieve success.

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