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Green Glow WGSN 057-82-32

Green Glow: The Electrifying Bright Signalling Emotional Escape

Colours, Branding, Featured, News /

As seasonal palettes continue to reflect our shifting emotional and cultural landscapes, WGSN and Coloro’s latest forecast for Autumn/Winter 2026/27 brings us Green Glow (057-82-32) — a near-neon, synthetic bright that captures the tension between energy and other worldliness. Green Glow is a bold choice; it’s an emotional signal and a reflection of our collective […]

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Human Centric Marketing - Despite advancements in digital marketing, AI and automation, human-centric marketing is where connections are truly earned for better business.

The Shift Back To Human-Centric Marketing Amidst AI And Digital Noise

Branding, Featured, Marketing Tips, News /

Brands are returning to Human Centric Marketing in order to differentiate and re-engage with their audience. Since the COVID-19 pandemic, we have lived what seems like lifetimes in the blink of an eye. A whirlwind of global events has reshaped our world and profoundly affected our lives across every aspect of our existence. This transformation

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Is your brand struggling with brand trust and authenticity

Is Your Brand’s Inauthenticity Costing Your Brand Trust?

Branding, Featured, Marketing Tips, News /

Brand Trust is the most valuable currency in today’s hyper-connected market. It drives customer loyalty and business success. While your brand may strive to project a certain image, inauthenticity can start to creep in without you realising, undermining your efforts and bottom line. Once built on solid promises and strong marketing slogans, your brand’s reputation

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A ‘Brand Identity’ and a ‘Corporate Identity’ are two important (but different) business assets.

Brand Identity v’s Corporate Identity

Branding, Featured, Marketing Tips, News /

A ‘Brand Identity’ and a ‘Corporate Identity’ are two essential assets of any organisation today. To function with purpose, unity and direction, an organisation must clearly define, articulate, and represent both its brand and corporate identities. As a business leader or marketer, you may see this currently: This Is No Accident. They have achieved this

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