Businesses often pour money into advertising with one request: “Make us look great. Get us leads. Grow our brand.” It’s an instinct: when growth slows, you want quick wins. So you turn to your ad agency or digital agency expecting them to deliver. But here’s the catch: your ad agency won’t work on your branding. […]
Why Your Ad Agency Can’t Fix Your Brand Read More »
Smooch Sans is a clean sans-serif font with an extensive character set and nine flexible weight variations. Originally designed by Robert Leuschke of TypeSETit as a companion to his expressive Smooch Script font, it has since evolved into a fully independent typeface suited to a wide range of applications. This is a neo-grotesque sans-serif with
Smooch Sans: A Structured Sans With Subtle Flair Read More »
Every business merger and acquisition raises the same tricky question: what happens to the brand? Do you keep your own? Do you adopt theirs? Or do you create something new to represent the future? Each option has ripple effects for employees, customers and investors. This isn’t a decision about logos or colour palettes.It’s about signalling
The Branding Dilemma In Acquisitions: Change Or Continuity? Read More »
Everywhere you turn, AI is promising shortcuts. AI is only as strong as the clarity and experience you bring to it. Use it wisely and it can help you think. But ask it to define who you are and you get theatrics without truth. So, here’s the uncomfortable question no one is asking loudly enough:
Can AI Really Create Your Brand Identity Or Just The Illusion Of One? Read More »
As a CEO or Business Leader, your fingerprints are on everything that matters – the purpose, the vision, the mission, the targets and the performance metrics. Most importantly: But there’s one essential asset that often gets sidelined: Corporate Identity. Not because it doesn’t matter, but because it’s often misunderstood. Too many CEOs treat brand and
Corporate Identity: If You’re Not Owning It, Who Is? Read More »
Fund Managers know how to assess assets from every angle. For instance: That way, your investment portfolios are in good hands. But even with all that rigour, one factor rarely makes it into the report – and yet, it often dictates whether an asset delivers on its promise. Organisational Identity (Also Known As Corporate Identity)
Organisational Identity: The Hidden Value Driver In Every Investment Portfolio Read More »
Private Equity and Venture Capital Investors are masters at spotting untapped opportunities. You know how to identify undervalued assets, unlock synergies, professionalise operations and drive performance improvements that lead to meaningful returns. You optimise capital structures, bring rigour to reporting and build leadership teams that can deliver scale. From revenue growth to EBITA uplift, your
Special Gothic is a contemporary sans-serif typeface that draws inspiration from early 20th-century Gothic styles, bringing a modern edge to a classic genre. Designed by Alistair McCready of Monolith, the typeface is a collaboration with Special Group, launched to celebrate the agency’s 15th anniversary. The result is a typeface that bridges historical grit and contemporary
Special Gothic: A Multi-Width Gothic Typeface With Industrial Attitude Read More »
The enduring value of the tangible, the crafted, and the emotionally resonant is rising sharply. One of the strongest colour reflections of this movement is Cocoa Powder (Coloro 008-35-06) — a red-toned brown chosen by WGSN and Coloro as a Key Colour for Autumn/Winter 2026/27. Cocoa Powder signals a renewed desire for substance over spectacle.
Cocoa Powder: A Return To Substance, Character And Confidence Read More »
For Mergers and Acquisitions (M&A) advisors, it’s the undervalued lever that strengthens positioning, protects value and accelerates post-deal performance. When you’re advising on the sale or acquisition of a business, the spotlight naturally falls on the fundamentals: These are the non-negotiables of due diligence. But there’s one factor that’s often underappreciated and it can make
Why Corporate Identity Can Add Millions To The Business Sale Price Read More »
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