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Sports merchandise for everyday.

Streetwear, World Cup Kits and the Future of Sports Merchandise

Sport, Branding, Campaigns, Featured, News, Sports Merchandise /

A recent BBC article explored the growing crossover between football, fashion and streetwear. From Adidas launching fashion-led World Cup collections to Nike positioning jerseys as lifestyle apparel, the signs for the future of sports merchandise are everywhere. The article is correct, but what it’s describing isn’t the trend. It’s the result of a much bigger

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Smooch Sans, A clean sans font with an extensive character set offering nine weight variations

Smooch Sans: A Structured Sans With Subtle Flair

Fonts, Branding, Featured, Marketing Tips, News /

Smooch Sans is a clean sans-serif font with an extensive character set and nine flexible weight variations. Originally designed by Robert Leuschke of TypeSETit as a companion to his expressive Smooch Script font, it has since evolved into a fully independent typeface suited to a wide range of applications. This is a neo-grotesque sans-serif with

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Your Brand Choices signal your acquisition strategy

The Branding Dilemma In Acquisitions: Change Or Continuity?

Marketing Tips, Branding, Featured, News, Uncategorized /

Every business merger and acquisition raises the same tricky question: what happens to the brand? Do you keep your own? Do you adopt theirs? Or do you create something new to represent the future? Each option has ripple effects for employees, customers and investors. This isn’t a decision about logos or colour palettes.It’s about signalling

The Branding Dilemma In Acquisitions: Change Or Continuity? Read More »

AI Can’t Create True Brand Identity

Can AI Really Create Your Brand Identity Or Just The Illusion Of One?

Branding, Featured, Marketing Tips, News, Uncategorized /

Everywhere you turn, AI is promising shortcuts. AI is only as strong as the clarity and experience you bring to it. Use it wisely and it can help you think. But ask it to define who you are and you get theatrics without truth. So, here’s the uncomfortable question no one is asking loudly enough:

Can AI Really Create Your Brand Identity Or Just The Illusion Of One? Read More »

Corporate Identity Is Your Strategy, Direction and Purpose is real action

Corporate Identity: If You’re Not Owning It, Who Is?

Branding, Featured, Marketing Tips, News, Uncategorized /

As a CEO or Business Leader, your fingerprints are on everything that matters – the purpose, the vision, the mission, the targets and the performance metrics. Most importantly: But there’s one essential asset that often gets sidelined: Corporate Identity. Not because it doesn’t matter, but because it’s often misunderstood. Too many CEOs treat brand and

Corporate Identity: If You’re Not Owning It, Who Is? Read More »

Does Your Company Need An Organisational Identity

Organisational Identity: The Hidden Value Driver In Every Investment Portfolio

Branding, Featured, Marketing Tips, News /

Fund Managers know how to assess assets from every angle. For instance: That way, your investment portfolios are in good hands. But even with all that rigour, one factor rarely makes it into the report – and yet, it often dictates whether an asset delivers on its promise. Organisational Identity (Also Known As Corporate Identity)

Organisational Identity: The Hidden Value Driver In Every Investment Portfolio Read More »

What is holding your Private Equity Portfolio back? It Might be Brand Identity

What’s Holding Your Private Equity Investment Portfolio Back? It Might Be Corporate Identity

Branding, Featured, Marketing Tips, News /

Private Equity and Venture Capital Investors are masters at spotting untapped opportunities. You know how to identify undervalued assets, unlock synergies, professionalise operations and drive performance improvements that lead to meaningful returns. You optimise capital structures, bring rigour to reporting and build leadership teams that can deliver scale. From revenue growth to EBITA uplift, your

What’s Holding Your Private Equity Investment Portfolio Back? It Might Be Corporate Identity Read More »

Special Gothic Google Font

Special Gothic: A Multi-Width Gothic Typeface With Industrial Attitude

Fonts, Branding, Featured, Marketing Tips, News /

Special Gothic is a contemporary sans-serif typeface that draws inspiration from early 20th-century Gothic styles, bringing a modern edge to a classic genre. Designed by Alistair McCready of Monolith, the typeface is a collaboration with Special Group, launched to celebrate the agency’s 15th anniversary. The result is a typeface that bridges historical grit and contemporary

Special Gothic: A Multi-Width Gothic Typeface With Industrial Attitude Read More »

WGSN Coloro Cocoa Powder 008-35-06

Cocoa Powder: A Return To Substance, Character And Confidence

Colours, Branding, Featured, News /

The enduring value of the tangible, the crafted, and the emotionally resonant is rising sharply. One of the strongest colour reflections of this movement is Cocoa Powder (Coloro 008-35-06) — a red-toned brown chosen by WGSN and Coloro as a Key Colour for Autumn/Winter 2026/27. Cocoa Powder signals a renewed desire for substance over spectacle.

Cocoa Powder: A Return To Substance, Character And Confidence Read More »

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