A ‘Brand Identity’ and a ‘Corporate Identity’ are two essential assets of any organisation today. To function with purpose, unity and direction, an organisation must clearly define, articulate, and represent both its brand and corporate identities. As a business leader or marketer, you may see this currently: This Is No Accident. They have achieved this […]
Brand Identity v’s Corporate Identity Read More »
Teko Font, designed by Manushi Parikh for the Indian Type Foundry, is a display sans-serif font made for headlines and large text. Its tall, narrow letters, low stroke contrast, and squared proportions make it a standout choice for grabbing attention on screens and in print. With extensive support for both Latin and Devanagari scripts, Teko
Teko Font: Bold Simplicity With Cultural Flair Read More »
In 2026, Jelly Mint (WGSN Coloro 078-80-22) takes centre stage as a refreshing and buoyant shade. Identified by WGSN and Coloro as a key trend for Spring/Summer, this green-tinted pastel embodies lightness, clarity, and optimism. Jelly Mint is a modern and playful colour that appeals to the Kidult consumer—those who embrace lightheartedness and fun while
Jelly Mint: A Minty Shade For 2026 Read More »
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