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Milonga Font; Argentinian street art meets modern display typography

Milonga Font: A Typeface Shaped By Culture, Rhythm and Craft

Fonts, Branding, Uncategorized /

Milonga Font is a serif typeface designed by Argentinian type designer Pablo Impallari, built on the visual language of Buenos Aires. Its forms are drawn from fileteado porteño—a traditional style of hand-painted lettering and decoration once seen across buses, shopfronts, and street signage. That origin matters. Milonga doesn’t reference classical European typography or modern digital […]

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Your Brand Choices signal your acquisition strategy

The Branding Dilemma In Acquisitions: Change Or Continuity?

Marketing Tips, Branding, Featured, News, Uncategorized /

Every business merger and acquisition raises the same tricky question: what happens to the brand? Do you keep your own? Do you adopt theirs? Or do you create something new to represent the future? Each option has ripple effects for employees, customers and investors. This isn’t a decision about logos or colour palettes.It’s about signalling

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AI Can’t Create True Brand Identity

Can AI Really Create Your Brand Identity Or Just The Illusion Of One?

Branding, Featured, Marketing Tips, News, Uncategorized /

Everywhere you turn, AI is promising shortcuts. AI is only as strong as the clarity and experience you bring to it. Use it wisely and it can help you think. But ask it to define who you are and you get theatrics without truth. So, here’s the uncomfortable question no one is asking loudly enough:

Can AI Really Create Your Brand Identity Or Just The Illusion Of One? Read More »

Corporate Identity Is Your Strategy, Direction and Purpose is real action

Corporate Identity: If You’re Not Owning It, Who Is?

Branding, Featured, Marketing Tips, News, Uncategorized /

As a CEO or Business Leader, your fingerprints are on everything that matters – the purpose, the vision, the mission, the targets and the performance metrics. Most importantly: But there’s one essential asset that often gets sidelined: Corporate Identity. Not because it doesn’t matter, but because it’s often misunderstood. Too many CEOs treat brand and

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Ubuntu Font

Ubuntu Font: A Clean, Modern Typface Made for Screens

Fonts, Branding, Marketing Tips, News, Uncategorized /

Ubuntu Font is a sans-serif typeface developed by Dalton Maag and funded by Canonical Ltd. Released in 2010-2011, it was designed primarily for digital screens and is the default typeface for the Ubuntu operating system. It is free, open-source, and widely used across the web, making it a practical choice for designers looking for a

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Teko Font, a font with structure that appears simple

Teko Font: Bold Simplicity With Cultural Flair

Fonts, Branding, Marketing Tips, News, Uncategorized /

Teko Font, designed by Manushi Parikh for the Indian Type Foundry, is a display sans-serif font made for headlines and large text. Its tall, narrow letters, low stroke contrast, and squared proportions make it a standout choice for grabbing attention on screens and in print. With extensive support for both Latin and Devanagari scripts, Teko

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