Branding | Font & Swatch

Branding

What is holding your Private Equity Portfolio back? It Might be Brand Identity

What’s Holding Your Private Equity Investment Portfolio Back? It Might Be Corporate Identity

Private Equity and Venture Capital Investors are masters at spotting untapped opportunities. You know how to identify undervalued assets, unlock synergies, professionalise operations and drive performance improvements that lead to meaningful returns. You optimise capital structures, bring rigour to reporting and build leadership teams that can deliver scale. From revenue growth to EBITA uplift, your

What’s Holding Your Private Equity Investment Portfolio Back? It Might Be Corporate Identity Read More »

Special Gothic Google Font

Special Gothic: A Multi-Width Gothic Typeface With Industrial Attitude

Special Gothic is a contemporary sans-serif typeface that draws inspiration from early 20th-century Gothic styles, bringing a modern edge to a classic genre. Designed by Alistair McCready of Monolith, the typeface is a collaboration with Special Group, launched to celebrate the agency’s 15th anniversary. The result is a typeface that bridges historical grit and contemporary

Special Gothic: A Multi-Width Gothic Typeface With Industrial Attitude Read More »

WGSN Coloro Cocoa Powder 008-35-06

Cocoa Powder: A Return To Substance, Character And Confidence

The enduring value of the tangible, the crafted, and the emotionally resonant is rising sharply. One of the strongest colour reflections of this movement is Cocoa Powder (Coloro 008-35-06) — a red-toned brown chosen by WGSN and Coloro as a Key Colour for Autumn/Winter 2026/27. Cocoa Powder signals a renewed desire for substance over spectacle.

Cocoa Powder: A Return To Substance, Character And Confidence Read More »

Is Your M&A Deal Missing Value

Why Corporate Identity Can Add Millions To The Business Sale Price

For Mergers and Acquisitions (M&A) advisors, it’s the undervalued lever that strengthens positioning, protects value and accelerates post-deal performance. When you’re advising on the sale or acquisition of a business, the spotlight naturally falls on the fundamentals: These are the non-negotiables of due diligence. But there’s one factor that’s often underappreciated and it can make

Why Corporate Identity Can Add Millions To The Business Sale Price Read More »

Ancizar Serif Font, a free google font perfect for Academic Branding

Ancizar Serif: A Scholarly Typeface

Ancízar Serif is a typeface designed for clarity, adaptability, and intellectual character. Originally developed in 2014 for the Universidad Nacional de Colombia (UNAL), this serif typeface was crafted to enhance the university’s institutional identity. In 2024, UNAL made the typeface publicly available, offering it as a gift to the global design community—a contribution from Colombia’s

Ancizar Serif: A Scholarly Typeface Read More »

Green Glow WGSN 057-82-32

Green Glow: The Electrifying Bright Signalling Emotional Escape

As seasonal palettes continue to reflect our shifting emotional and cultural landscapes, WGSN and Coloro’s latest forecast for Autumn/Winter 2026/27 brings us Green Glow (057-82-32) — a near-neon, synthetic bright that captures the tension between energy and other worldliness. Green Glow is a bold choice; it’s an emotional signal and a reflection of our collective

Green Glow: The Electrifying Bright Signalling Emotional Escape Read More »

Human Centric Marketing - Despite advancements in digital marketing, AI and automation, human-centric marketing is where connections are truly earned for better business.

The Shift Back To Human-Centric Marketing Amidst AI And Digital Noise

Brands are returning to Human Centric Marketing in order to differentiate and re-engage with their audience. Since the COVID-19 pandemic, we have lived what seems like lifetimes in the blink of an eye. A whirlwind of global events has reshaped our world and profoundly affected our lives across every aspect of our existence. This transformation

The Shift Back To Human-Centric Marketing Amidst AI And Digital Noise Read More »

A group of glowing, geometric human figures made from folded paper walking in unison on a reflective surface, symbolizing futuristic design and modernity. The word "GENOS" appears boldly in a stylized font with the caption "Google Font Trend 2025".

Genos Font: A Futuristic Display Typeface With Industrial Edge

Genos is a free Google Font designed with a distinctly futuristic and technical character, making it an ideal choice for display typography that demands attention. Created by Rob Leuschke, a seasoned lettering artist and type designer, Genos offers a wide stylistic range and precise design features that cater to modern branding, editorial design, and digital

Genos Font: A Futuristic Display Typeface With Industrial Edge Read More »

Is your brand struggling with brand trust and authenticity

Is Your Brand’s Inauthenticity Costing Your Brand Trust?

Brand Trust is the most valuable currency in today’s hyper-connected market. It drives customer loyalty and business success. While your brand may strive to project a certain image, inauthenticity can start to creep in without you realising, undermining your efforts and bottom line. Once built on solid promises and strong marketing slogans, your brand’s reputation

Is Your Brand’s Inauthenticity Costing Your Brand Trust? Read More »

Would you like to chat?

Enter your information below and we will be touch

Get in Touch (#5)

First Contact: 0452 447 409
Already a Client: 0403 262 636

Sydney
Suite 4.04, 76 The Borough
76A Edinburgh Rd
Marrickville NSW 2044
Australia