Marketing Tips | Font & Swatch

Marketing Tips

Jelly Mint 078-80-22

Jelly Mint: A Minty Shade For 2026

In 2026, Jelly Mint (WGSN Coloro 078-80-22) takes centre stage as a refreshing and buoyant shade. Identified by WGSN and Coloro as a key trend for Spring/Summer, this green-tinted pastel embodies lightness, clarity, and optimism. Jelly Mint is a modern and playful colour that appeals to the Kidult consumer—those who embrace lightheartedness and fun while […]

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EB Garamond Beautifully Imperfect Style

EB Garamond: A Timeless Classic In The Wabi-Sabi Style

EB Garamond is a stunning revival of one of the most iconic typefaces in history—Claude Garamond’s original serif from the 16th century. This digital interpretation, crafted by Georg Mayr-Duffner and later expanded by Octavio Pardo, brings the elegance and imperfection of Garamond into the modern world. Rooted in the philosophy of wabi-sabi, EB Garamond embraces

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Blue Aura Soothing & Tranquil

Blue Aura: A Soothing Pastel Trending Into 2026

As we move into 2026, the world of colour trends is embracing a serene shift with the introduction of Blue Aura (Coloro 117-77-06). Identified by WGSN and Coloro, Blue Aura is a tinted pastel that merges soothing tranquillity with futuristic sophistication. This serene greyed-blue brings a healing quality inspired by the delicate interplay of light

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Ojuju Font born of African Dogon Dancers

Ojuju Font: Born of African Dogon Dancers

Ojuju Font captures the vibrant cultural essence of Africa. Its contemporary design effortlessly channels the groovy vibes of the 70’s disco era making it as retro cool as a shag pile carpet. This dynamic font is set to feature in 2024 by embracing three key design trends: 70’s nostalgia, playful bubble text, and striking geometric patterns. Dive into our latest article to explore how Ojuju Font can project your brand identity with its unique blend of tradition and trendiness.

At Font & Swatch, we transform fonts into powerful branding tools, making your brand truly remarkable.

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