Marketing Tips | Font & Swatch

Marketing Tips

Does Your Company Need An Organisational Identity

Organisational Identity: The Hidden Value Driver In Every Investment Portfolio

Branding, Featured, Marketing Tips, News /

Fund Managers know how to assess assets from every angle. For instance: That way, your investment portfolios are in good hands. But even with all that rigour, one factor rarely makes it into the report – and yet, it often dictates whether an asset delivers on its promise. Organisational Identity (Also Known As Corporate Identity)

Organisational Identity: The Hidden Value Driver In Every Investment Portfolio Read More »

Spectral google font

Spectral Font: A Contemporary Serif Built for Digital Reading

Branding, Fonts, Marketing Tips, News /

Spectral is a Google Font designed for screen-first, content-rich environments. Created by Production Type and commissioned by Google Fonts, this font is a serif typeface that balances traditional elegance with digital performance. With seven weights, matching italics, and small caps, this type family is a workhorse for long-form reading and productivity applications. At its core,

Spectral Font: A Contemporary Serif Built for Digital Reading Read More »

Winterberry Pantone 17-1640

Winterberry 17-1640: A Colour That Burns Warm Even In The Cold

Colours, Branding, Marketing Tips, News /

In a season where colour often hibernates beneath frosty landscapes, Winterberry 17-1640 refuses to be muted. Bold yet romantic, assertive yet intimate—this rich pink-red lights up winter’s subdued canvas like ripe berries against snow. At Font & Swatch Branding Agency, we believe that powerful brands engage their audience—and Winterberry does so not by shouting, but

Winterberry 17-1640: A Colour That Burns Warm Even In The Cold Read More »

What is holding your Private Equity Portfolio back? It Might be Brand Identity

What’s Holding Your Private Equity Investment Portfolio Back? It Might Be Corporate Identity

Branding, Featured, Marketing Tips, News /

Private Equity and Venture Capital Investors are masters at spotting untapped opportunities. You know how to identify undervalued assets, unlock synergies, professionalise operations and drive performance improvements that lead to meaningful returns. You optimise capital structures, bring rigour to reporting and build leadership teams that can deliver scale. From revenue growth to EBITA uplift, your

What’s Holding Your Private Equity Investment Portfolio Back? It Might Be Corporate Identity Read More »

Special Gothic Google Font

Special Gothic: A Multi-Width Gothic Typeface With Industrial Attitude

Fonts, Branding, Featured, Marketing Tips, News /

Special Gothic is a contemporary sans-serif typeface that draws inspiration from early 20th-century Gothic styles, bringing a modern edge to a classic genre. Designed by Alistair McCready of Monolith, the typeface is a collaboration with Special Group, launched to celebrate the agency’s 15th anniversary. The result is a typeface that bridges historical grit and contemporary

Special Gothic: A Multi-Width Gothic Typeface With Industrial Attitude Read More »

Is Your M&A Deal Missing Value

Why Corporate Identity Can Add Millions To The Business Sale Price

Branding, Featured, Marketing Tips, News /

For Mergers and Acquisitions (M&A) advisors, it’s the undervalued lever that strengthens positioning, protects value and accelerates post-deal performance. When you’re advising on the sale or acquisition of a business, the spotlight naturally falls on the fundamentals: These are the non-negotiables of due diligence. But there’s one factor that’s often underappreciated and it can make

Why Corporate Identity Can Add Millions To The Business Sale Price Read More »

Ancizar Serif Font, a free google font perfect for Academic Branding

Ancizar Serif: A Scholarly Typeface

Fonts, Branding, Marketing Tips, News /

Ancízar Serif is a typeface designed for clarity, adaptability, and intellectual character. Originally developed in 2014 for the Universidad Nacional de Colombia (UNAL), this serif typeface was crafted to enhance the university’s institutional identity. In 2024, UNAL made the typeface publicly available, offering it as a gift to the global design community—a contribution from Colombia’s

Ancizar Serif: A Scholarly Typeface Read More »

Human Centric Marketing - Despite advancements in digital marketing, AI and automation, human-centric marketing is where connections are truly earned for better business.

The Shift Back To Human-Centric Marketing Amidst AI And Digital Noise

Branding, Featured, Marketing Tips, News /

Brands are returning to Human Centric Marketing in order to differentiate and re-engage with their audience. Since the COVID-19 pandemic, we have lived what seems like lifetimes in the blink of an eye. A whirlwind of global events has reshaped our world and profoundly affected our lives across every aspect of our existence. This transformation

The Shift Back To Human-Centric Marketing Amidst AI And Digital Noise Read More »

A group of glowing, geometric human figures made from folded paper walking in unison on a reflective surface, symbolizing futuristic design and modernity. The word "GENOS" appears boldly in a stylized font with the caption "Google Font Trend 2025".

Genos Font: A Futuristic Display Typeface With Industrial Edge

Fonts, Branding, Marketing Tips, News /

Genos is a free Google Font designed with a distinctly futuristic and technical character, making it an ideal choice for display typography that demands attention. Created by Rob Leuschke, a seasoned lettering artist and type designer, Genos offers a wide stylistic range and precise design features that cater to modern branding, editorial design, and digital

Genos Font: A Futuristic Display Typeface With Industrial Edge Read More »

Would you like to chat?

Enter your information below and we will be touch

Get in Touch (#5)
Get in Touch

First Contact: 0452 447 409
Already a Client: 0403 262 636

Sydney
Suite 4.04, 76 The Borough
76A Edinburgh Rd
Marrickville NSW 2044
Australia