Marketing Tips | Font & Swatch

Marketing Tips

Ancizar Serif Font, a free google font perfect for Academic Branding

Ancizar Serif: A Scholarly Typeface

Ancízar Serif is a typeface designed for clarity, adaptability, and intellectual character. Originally developed in 2014 for the Universidad Nacional de Colombia (UNAL), this serif typeface was crafted to enhance the university’s institutional identity. In 2024, UNAL made the typeface publicly available, offering it as a gift to the global design community—a contribution from Colombia’s […]

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Human Centric Marketing - Despite advancements in digital marketing, AI and automation, human-centric marketing is where connections are truly earned for better business.

The Shift Back To Human-Centric Marketing Amidst AI And Digital Noise

Brands are returning to Human Centric Marketing in order to differentiate and re-engage with their audience. Since the COVID-19 pandemic, we have lived what seems like lifetimes in the blink of an eye. A whirlwind of global events has reshaped our world and profoundly affected our lives across every aspect of our existence. This transformation

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A group of glowing, geometric human figures made from folded paper walking in unison on a reflective surface, symbolizing futuristic design and modernity. The word "GENOS" appears boldly in a stylized font with the caption "Google Font Trend 2025".

Genos Font: A Futuristic Display Typeface With Industrial Edge

Genos is a free Google Font designed with a distinctly futuristic and technical character, making it an ideal choice for display typography that demands attention. Created by Rob Leuschke, a seasoned lettering artist and type designer, Genos offers a wide stylistic range and precise design features that cater to modern branding, editorial design, and digital

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Is your brand struggling with brand trust and authenticity

Is Your Brand’s Inauthenticity Costing Your Brand Trust?

Brand Trust is the most valuable currency in today’s hyper-connected market. It drives customer loyalty and business success. While your brand may strive to project a certain image, inauthenticity can start to creep in without you realising, undermining your efforts and bottom line. Once built on solid promises and strong marketing slogans, your brand’s reputation

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Ubuntu Font

Ubuntu Font: A Clean, Modern Typface Made for Screens

Ubuntu Font is a sans-serif typeface developed by Dalton Maag and funded by Canonical Ltd. Released in 2010-2011, it was designed primarily for digital screens and is the default typeface for the Ubuntu operating system. It is free, open-source, and widely used across the web, making it a practical choice for designers looking for a

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Fresh Purple (Coloro 136-32-33)—a dynamic shade that embodies mystery, royalty, love, and spirituality

Fresh Purple: Injecting New Life Into Digital Spaces

As we step into 2026, the world is undergoing a redirection—challenging old ideas, embracing innovation, and seeking unity in an increasingly polarised landscape. In this time of transformation, colour is not just an aesthetic choice; it’s a statement. Enter Fresh Purple (Coloro 136-32-33)—a dynamic shade that embodies mystery, royalty, love, and spirituality. But unlike the

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Amber Haze 043-65-31 WGSN & Coloro Trending colour 2026

Amber Haze: A Bewitching Hue Set To Define 2026

Amber Haze (Coloro 043-65-31) emerges as a captivating, green-toned yellow that reconnects us to the primal and the spiritual. Highlighted by WGSN and Coloro as one of the key colours of 2026, Amber Haze embodies a rich, radiant quality that is both grounding and energising. Inspired by earthy elements, ancient wisdom, and regenerative practices, this

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A ‘Brand Identity’ and a ‘Corporate Identity’ are two important (but different) business assets.

Brand Identity v’s Corporate Identity

A ‘Brand Identity’ and a ‘Corporate Identity’ are two essential assets of any organisation today. To function with purpose, unity and direction, an organisation must clearly define, articulate, and represent both its brand and corporate identities. As a business leader or marketer, you may see this currently: This Is No Accident. They have achieved this

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Teko Font, a font with structure that appears simple

Teko Font: Bold Simplicity With Cultural Flair

Teko Font, designed by Manushi Parikh for the Indian Type Foundry, is a display sans-serif font made for headlines and large text. Its tall, narrow letters, low stroke contrast, and squared proportions make it a standout choice for grabbing attention on screens and in print. With extensive support for both Latin and Devanagari scripts, Teko

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